Retention KPIs
Track customer retention metrics and lifetime value across cohorts
Overall Retention
95.8%
+1.3% from last month
30-Day Retention
98.2%
+0.8% from last month
90-Day Retention
92.4%
+2.1% from last month
Avg Customer Lifetime
24.3 mo
+1.2 mo from last quarter
Retention Rate Trends
30, 60, and 90-day retention over time
Customer Lifetime by Segment
Average customer lifetime in months
Retention Cohort Analysis
Customer retention by cohort over time
Retention by Customer Segment
Retention rates across different customer types
Retention Insights
Key findings and recommendations
Strong Q4 Performance
Q4 2024 cohort shows 96% retention at 3 months, highest in 2 years. New onboarding flow is driving engagement.
Enterprise Segment Leading
Enterprise customers have 97.8% retention vs 94.2% for SMB. Focus on expanding enterprise features.
Loyalty Program Impact
Customers in loyalty program show 8.3% higher retention. Consider expanding program benefits.
Action Required
Q1 2024 cohort retention dropped to 87% at 6 months. Review customer feedback from that period.